Consumers tend to remember information inputs that support their feelings and beliefs and forget inputs that do not. This is known as selective
a. exposure.
b. distortion.
c. retention.
d. information.
e. organization.
Answer: C
Consumers tend to remember information inputs that support their feelings and beliefs and forget inputs that do not. This is known as selective
a. exposure.
b. distortion.
c. retention.
d. information.
e. organization.