Marketing MCQ Marketing Department stores often use Goldfarb's classification system to understand the lifestyles of consumers in nearby neighborhoods. What customer characteristics does this type of segmentation examine?

Department stores often use Goldfarb's classification system to understand the lifestyles of consumers in nearby neighborhoods. What customer characteristics does this type of segmentation examine?

Marketing

Department stores often use Goldfarb's classification system to understand the lifestyles of consumers in nearby neighborhoods. What customer characteristics does this type of segmentation examine?

A) demographic
B) socioeconomic
C) psychographic
D) benefits sought
E) usage

Answer: C

Marketing MCQ

Department stores often use Goldfarb's classification system to understand the lifestyles of consumers in nearby neighborhoods. What customer characteristics does this type of segmentation examine?

Department stores often use Goldfarb's classification system to understand the lifestyles of consumers in nearby neighborhoods. What customer characteristics does this type of segmentation examine?

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