Marketing MCQ Marketing Doris Lewis owns Lewis Edibles, Inc., a company that makes Tongue Tinglin' B.B.Q. Sauce. She wants to target local people who like the special blend of mustard-based barbecue sauce. The easiest method for segmenting her market is to use __________ segmentation variables.

Doris Lewis owns Lewis Edibles, Inc., a company that makes Tongue Tinglin' B.B.Q. Sauce. She wants to target local people who like the special blend of mustard-based barbecue sauce. The easiest method for segmenting her market is to use __________ segmentation variables.

Marketing

Doris Lewis owns Lewis Edibles, Inc., a company that makes Tongue Tinglin' B.B.Q. Sauce. She wants to target local people who like the special blend of mustard-based barbecue sauce. The easiest method for segmenting her market is to use __________ segmentation variables.

A) age
B) behavior
C) socioeconomic
D) geographic
E) perceptual

Answer: D

Marketing MCQ

Doris Lewis owns Lewis Edibles, Inc., a company that makes Tongue Tinglin' B.B.Q. Sauce. She wants to target local people who like the special blend of mustard-based barbecue sauce. The easiest method for segmenting her market is to use __________ segmentation variables.

Doris Lewis owns Lewis Edibles, Inc., a company that makes Tongue Tinglin' B.B.Q. Sauce. She wants to target local people who like the special blend of mustard-based barbecue sauce. The easiest method for segmenting her market is to use __________ segmentation variables.

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