Extended problem solving is the type of consumer problem-solving process that
a. involves no conscious planning but rather a powerful and persistent urge to buy something.
b. is the most complex problem-solving behavior, which comes into play when a purchase involves unfamiliar, expensive, or infrequently bought products.
c. requires a moderate amount of time for information gathering and search.
d. is the creation and maintenance of a collection of products that satisfy a person's needs and wants.
e. requires very little search-and-decision effort and is practiced when buying low-cost and frequently purchased products.
Answer: B