Marketing MCQ
Marketing Chapter 7
Jonathan is torn between buying a new swing set for his kids and buying a new set of Ping golf clubs for himself. Jonathan is experiencing
Jonathan is torn between buying a new swing set for his kids and buying a new set of Ping golf clubs for himself. Jonathan is experiencing
Jonathan is torn between buying a new swing set for his kids and buying a new set of Ping golf clubs for himself. Jonathan is experiencing
a. attitude formation.
b. belief assessment.
c. role inconsistency.
d. cognitive dissonance.
e. personality.
Answer: C
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