Many aspects of consumer buying decisions are affected by the individual's level of involvement. Level of involvement is
a. the importance and intensity of interest in a product in a particular situation.
b. the buyer's perception, motives, and abilities.
c. the amount of external search that an individual puts into the decision-making process.
d. the particular circumstance or environment in which consumers find themselves.
e. a combination of an individual's demographic factors.
Answer: A