Richard Magnus runs the national outreach office for the Evangelical Lutheran Church. His organization compiles data on immigration, population shifts, education, income, age, and ethnicity that he uses to determine where there is a need for a new church. These compiled data are an example of _____ and help the church understand who its customers are.
A) consultative marketing
B) concept testing
C) test marketing
D) tactical support tools
E) marketing research
Answer: E