The perceptual map is a means of displaying or graphing in two dimensions the location of products or brands in the minds of:
A) Consumers
B) Managers
C) Technicians
D) Quality control managers
E) Upper management
Answer: A
The perceptual map is a means of displaying or graphing in two dimensions the location of products or brands in the minds of:
A) Consumers
B) Managers
C) Technicians
D) Quality control managers
E) Upper management