The slogan used for all Jergens lotions is "Love Your Body." An ad for Jergens Ultra Healing lotion tells dry-skin sufferers that the lotion, "locks moisture in and throws away the key. " Jergens is using a strategy based on __________ variable.

The slogan used for all Jergens lotions is "Love Your Body." An ad for Jergens Ultra Healing lotion tells dry-skin sufferers that the lotion, "locks moisture in and throws away the key. " Jergens is using a strategy based on __________ variable.

The slogan used for all Jergens lotions is "Love Your Body." An ad for Jergens Ultra Healing lotion tells dry-skin sufferers that the lotion, "locks moisture in and throws away the key. " Jergens is using a strategy based on __________ variable.



A) geographic
B) socioeconomic
C) benefits sought
D) product knowledge
E) demographic



Answer: C


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