There are a lot of skateboard manufacturers in the market, but the BMW Streetcarver is the only one with stabilizers and wheel design based on BMW's automobile. This technology gives the BMW Streetcarver better control at high speeds and around sharp turns than any other brand. What type of positioning is BMW using with its $495 skateboard?
A) parallel market positioning
B) distinction positioning
C) competitive positioning
D) product positioning
E) head-to-head positioning
Answer: D