Company sales forecasts are least likely to be based on
a. executive judgment.
b. customer surveys or sales force surveys.
c. time series analysis.
d. market tests.
e. single-variable segmentation.
Answer: E
Company sales forecasts are least likely to be based on
a. executive judgment.
b. customer surveys or sales force surveys.
c. time series analysis.
d. market tests.
e. single-variable segmentation.