Marketing MCQ Marketing Chapter 6 _____ involves aggregating prospective buyers into groups, or segments, that (1) have common needs and (2) will res.

_____ involves aggregating prospective buyers into groups, or segments, that (1) have common needs and (2) will res.

Marketing Chapter 6

_____ involves aggregating prospective buyers into groups, or segments, that (1) have common needs and (2) will res.

Answer: market segmentation

Marketing MCQ

_____ involves aggregating prospective buyers into groups, or segments, that (1) have common needs and (2) will res.

_____ involves aggregating prospective buyers into groups, or segments, that (1) have common needs and (2) will res.

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