What is the main problem with using a market test as a forecasting tool?
a. Difficult to interpret
b. Expensive
c. Inaccurate
d. Unacceptable to consumers
e. Overused
Answer: B
What is the main problem with using a market test as a forecasting tool?
a. Difficult to interpret
b. Expensive
c. Inaccurate
d. Unacceptable to consumers
e. Overused