What three attitude-change approaches are most common?
(1) Change beliefs about the extent to which a brand has certain attributes.
(2) Change the perceived importance of the attributes.
(3) Add new attributes to the product.
What three attitude-change approaches are most common?
(1) Change beliefs about the extent to which a brand has certain attributes.
(2) Change the perceived importance of the attributes.
(3) Add new attributes to the product.