What two challenges must marketers overcome when marketing to Hispanics?
(1) The diversity of nationalities among this subculture.
(2) The language barrier that can lead to misinterpretation or mistranslation of commercial messages.
What two challenges must marketers overcome when marketing to Hispanics?
(1) The diversity of nationalities among this subculture.
(2) The language barrier that can lead to misinterpretation or mistranslation of commercial messages.