Marketing MCQ
Marketing Chapter 8
When a business is making its initial purchase of an item to be used to perform a new job, it is known as a _________ purchase.
When a business is making its initial purchase of an item to be used to perform a new job, it is known as a _________ purchase.
When a business is making its initial purchase of an item to be used to perform a new job, it is known as a _________ purchase.
a. straight rebuy
b. reciprocal
c. delayed
d. new-task
e. modified rebuy
Answer: D
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