Which of the following sales forecasting techniques would generally be most suitable for estimating sales of a new product?
a. Executive judgment
b. Customer surveys
c. Time series analysis
d. Market tests
e. Regression methods
Answer: D
Which of the following sales forecasting techniques would generally be most suitable for estimating sales of a new product?
a. Executive judgment
b. Customer surveys
c. Time series analysis
d. Market tests
e. Regression methods