Zerex markets its radiator liquid as a coolant in the South and an antifreeze in the North. Which of the following segmentation variables is Zerex using?
a. Demographic
b. Psychographic
c. Life cycle
d. Geographic
e. Product use
Answer: D
Zerex markets its radiator liquid as a coolant in the South and an antifreeze in the North. Which of the following segmentation variables is Zerex using?
a. Demographic
b. Psychographic
c. Life cycle
d. Geographic
e. Product use