In 2008, ESPN introduced ESPN3, an online streaming service that delivers live sports streams and replays of global sporting events to its online users. According to the product/market expansion grid, ESPN3 is an example of.

In 2008, ESPN introduced ESPN3, an online streaming service that delivers live sports streams and replays of global sporting events to its online users. According to the product/market expansion grid, ESPN3 is an example of.




A. Market Penetration.
B. Market Development.
C. Product Development.
D. Diversification.
E. A "specialty" consumer product.




Answer: C


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