Marketing MCQ Marketing Vanilla Diet Coke made with Splenda (a sugar substitute) was created for a small market of individuals who are diabetic, calorie-conscious, and like the taste of vanilla. By going after a large share of a small market, Coca Cola is engaging in _________________.

Vanilla Diet Coke made with Splenda (a sugar substitute) was created for a small market of individuals who are diabetic, calorie-conscious, and like the taste of vanilla. By going after a large share of a small market, Coca Cola is engaging in _________________.

Marketing

Vanilla Diet Coke made with Splenda (a sugar substitute) was created for a small market of individuals who are diabetic, calorie-conscious, and like the taste of vanilla. By going after a large share of a small market, Coca Cola is engaging in _________________.

A. Individual Marketing
B. Undifferentiated Marketing
C. Local Marketing
D. Niche Marketing
E. Micromarketing

Answer: D

Marketing MCQ

Vanilla Diet Coke made with Splenda (a sugar substitute) was created for a small market of individuals who are diabetic, calorie-conscious, and like the taste of vanilla. By going after a large share of a small market, Coca Cola is engaging in _________________.

Vanilla Diet Coke made with Splenda (a sugar substitute) was created for a small market of individuals who are diabetic, calorie-conscious, and like the taste of vanilla. By going after a large share of a small market, Coca Cola is engaging in _________________.

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