_________ competitors are the most significant to marketers because buyers see the different products of these firms as direct substitutes for each other.
a) Brand
b) Generic
c) Total budget
d) Product
e) Oligopolistic
Answer: a
_________ competitors are the most significant to marketers because buyers see the different products of these firms as direct substitutes for each other.
a) Brand
b) Generic
c) Total budget
d) Product
e) Oligopolistic
Answer: a