When a firm has many potential competitors and tries to develop a marketing strategy to differentiate its products from the competitors' products, a(n) _______ structure exists in the competitive environment.

When a firm has many potential competitors and tries to develop a marketing strategy to differentiate its products from the competitors' products, a(n) _______ structure exists in the competitive environment.





a) oligopoly
b) monopoly
c) pure competition
d) oligopolistic competition
e) monopolistic competition


Answer: e


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