Carefully arranging for a product or service to occupy a clear, distinctive, and desirable place relative to competing products or services in the minds of target consumers is called
A. mass marketing
B. target marketing
C. market segmentation
D. green marketing
E. positioning
Answer: (E) Positioning is defined as the process of creating a favorable image of your brand in relation to competing brands. Therefore, (E) is the correct answer. Mass marketing (A) is marketing to everyone with a standardized offering, not just target customers. Target marketing (B) and segmentation (C) deal with breaking up a heterogeneous market into smaller and distinct homogeneous submarkets. Green marketing (D) is environmentally friendly marketing.
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Principles of Marketing
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