Dissonance

Dissonance 



A. discourages a consumer from considering further information once a purchase has been made.
B. is likely to result in a consumer buying the same product next time.
C. is more likely to occur with low involvement products.
D. is less likely to occur when a consumer has repeatedly purchased the same product.
E. occurs in the adoption process after a consumer becomes interested in a product.


Answer: D. is less likely to occur when a consumer has repeatedly purchased the same product.


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