In conducting a situation analysis, a company would look at what factors related to the retail customer environment?
(A) Market size, benefits customers are looking for, and frequency of purchase
(B) Product line, market size, and frequency of purchase
(C) Buying process, suppliers, and distributors
(D) Market size, competitors' products, and buying process
(E) Trends, company's image in the marketplace, and market segments
Answer: A situation analysis deals with the three C's: company, customers, and competitors. Market size, the benefits that customers are looking for, and the frequency of purchase are three elements of the customer environment that a company would analyze in considering new product development, so choice A is correct.