In defining a market segment, marketers look for segments that are
(A) substantial and homogeneous within
(B) substantial and well defined
(C) heterogeneous in relation to other segments and well defined
(D) operational and at a certain income level
(E) well defined and operational
Answer: (A) substantial and homogeneous within... The five factors that marketers look for in determining whether a market segmentation is worthwhile pursuing are whether it is substantial, homogeneous within, heterogeneous in relation to other segments, accessible, and operational.