In marketing, an analysis of a person's day-to-day patterns of living is referred to as a person's AIOs, which are also known as
A. Awareness, Interests, Opinions
B. Activities, Interests, Opinions
C. Actions, Incentives, Objections
D. Actions, Integrity, Observations
E. Awareness, Incentives, Observations
Answer: (B) In psychographics or lifestyle analysis, marketers use AIO to analyze people's day-to-day patterns of behavior. A stands for Activities, I stands for Interests, and O stands for opinions, making (B) the correct choice. Any other combinations as in (A), (C), (D), and (E) would be incorrect choices.
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Principles of Marketing
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