Individuals or groups within an organization who affect the decision-making process include
(A) buyers, users, and marketers
(B) users, influencers, marketers, and goaltenders
(C) buyers, users, influencers, and goaltenders
(D) users, influencers, marketers, and gatekeepers
(E) buyers, users, influencers, and gatekeepers
Answer: In addition to deciders, decision making in an organization include buyers, users, influencers, and gatekeepers, so choice E is the most complete and only correct answer.