The purpose of a SWOT analysis is to identify
(A) a company's strengths and weaknesses as well as the threats to its success in the marketplace
(B) the strengths and weaknesses of competitors and a company's own opportunities and threats in the marketplace
(C) the strengths and weaknesses of competitors and their opportunities and threats in the marketplace
(D) a company's external strengths and weaknesses and internal opportunities and threats to its success
(E) a company's internal strengths and weaknesses and its opportunities and threats in the marketplace
Answer: A SWOT analysis identifies a company's own strengths and weaknesses and the opportunities and threats to it in the marketplace, so choice E is correct.