The scientific method is important in marketing research because it:

The scientific method is important in marketing research because it: 



A. forces the researcher to follow certain procedures, thereby reducing the need to rely on intuition.
B. develops hypotheses and then tests them.
C. specifies a marketing strategy which is almost bound to succeed.
D. Both A and B are correct.
E. All of the above are correct.


Answer: D. Both A and B are correct.


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