To enter the Asian market, The Lion Company changed its formula for hot sauce, but kept its slogan and promotional materials, based on market research. This is an example of
(A) product adaptation and promotion extension
(B) product extension and promotion adaptation
(C) product extension and promotion extension
(D) product adaptation and promotion adaptation
(E) development of a new product and promotion
Answer: Modifying a product to meet consumer needs in a foreign market while keeping the same promotion is called product adaptation and promotion extension, choice A.