Which of the following can be branded?
(A) Person, product, service, and value
(B) Person, product, place, and service
(C) Product, place, and service
(D) Value, product, place, and service
(E) Quality, value, product, and service
Answer: A brand may be a person (celebrity), product (autos), place (theme park), or service (accounting company) that buyers perceive as having unique added values that match their needs more than competitors, so choice B is correct.