Which of the following observations concerning the product life cycle is NOT TRUE?
A. Product life cycles describe industry sales and profits for a product idea within a particular product-market.
B. The sales and profits of an individual brand follow the life-cycle pattern.
C. A product idea may be in a different life-cycle stage in different markets.
D. Product life cycles should be related to specific markets.
E. A given firm may introduce or drop a specific product during any stage of the product life cycle.
Answer: B. The sales and profits of an individual brand follow the life-cycle pattern.