Which of the following would make up the cultural and social environment that have an effect on consumer's buying behaviors?
A. Languages people speak
B. Religious beliefs
C. Consumer's views on marriage and family
D. All of the above.
E. Both (B) and (C)
Answer: (D) The language people speak is part of the site-specific culture, and has an effect on how buyers behave (A). Although this answer is true, it is not the most correct. Additionally, religious beliefs (B) held by individuals will influence a consumer's behavior and affect the way consumers respond to promotions and specific products. Although true, this is not the best answer. Views on marriage and the family (C) will affect a consumer's choice of products and will have an impact on selective exposure and retention, but this is not the most correct response. (E) is not correct.