According to researchers, there are five business-to-business relationship features that impact marketing:
A. Trust, distance, commitment, influence, loyalty
B. Commitment, bonds, information sharing, influence, loyalty
C. Trust, distance, commitment, bonds, information sharing
D. Trust, distance, strategy, stakeholders, segmentation
E. Commitment, bonds, information sharing, segmentation, ethno-diffusion
Answer: C - According to researchers, there are five business-to-business relationship features that impact marketing: trust, distance, commitment, bonds, information sharing. Trust in business-to-business relationships embodies such qualities as benevolence, honesty, and competence. Distance in these relationships is due to a number of factors, including social, cultural, technological, and geographical. Commitment refers to inputs and outputs in the relationship, while bonds can be social, structural, or economic. Finally, information sharing involves mutual disclosure of business-related information.