An example of a sales promotion activity aimed at a final consumer or user could be
A. banners and streamers
B. promotional allowances
C. sales contests
D. bonuses
E. training materials
Answer: (A) Banners and streamers are examples of sales promotions aimed at the final consumer or end user to stimulate trial of the brand or product. (B) is an example of a sales promotion activity aimed at the intermediary and is not correct. (C) also is aimed toward intermediaries, trying to induce the middlemen to pay special attention to a particular product or brand, thus increasing sales. It is incorrect. Bonuses (D) are an internal sales promotion activity that attempts to motivate the company's own sales force. It is incorrect. (E) is incorrect; training materials are used as an internal method of sales promotion aimed at sales people, so that they pay particular attention to a given product or brand.