Differences in perceptions affect how consumers gather and interpret information from their environment. The selective processes influencing these perceptions include
A. selective retention
B. selective perception
C. selective exposure
D. selective response
E. Only (A), (B), and (C) are correct
Answer: (E) Selective retention, selective perception, and selective exposure all comprise the selective processes. Selective retention (A) means that we remember only what we want to remember, and is true, but is not the most correct response. Selective perception (B) refers to the fact that we screen out ideas, or modify those ideas and messages that conflict with what we have already learned and with our beliefs, and is true, but not the most correct response. Selective exposure (C) means that our eyes and minds seek out and notice only what interests us; we selectively expose ourselves to our environment. However, it is not the most correct answer. Selective response (D) is fictitious. A response, however, is an effort to satisfy a need. This is an incorrect answer.