Since its inception, the Coca Cola global brand has prided itself on being a global brand with a significant presence in most international markets. A global brand is a brand with at least ____________ of sales occurring outside the company's home country or region.
A. One-fifth
B. One-eighth
C. One-half
D. One-third
E. One-quarter
Answer: D - Since its inception, the Coca Cola global brand has prided itself on being a global brand with a significant presence in most international markets. A global brand is a brand with at least one-third of sales occurring outside the company's home country or region. Corporations realize the potential of the international market when creating their brand or aiming to maximize their brand equity. Companies such as Coca Cola have products known and recognized in markets all over the world. Companies that succeed in having at least one-third of their annual sales outside a home region are seen as strong international competitors.