The adoption curve, which shows how products are adopted once introduced into the market place, defines several different groups, and how they accept ideas. The largest percentage of adopters fall into which group(s)?
A. Innovators
B. Early adopters
C. Early and late majority
D. Late majority
E. Laggards or nonadopters
Answer: (C) Both the early and late majority(s) make up approximately 34% (per group) of the adopting public. Innovators (A) make up around 2½% of the adopting public, so this is incorrect. Early adopters (B) make up around 12% of the adopting public and is not the most correct answer. The late majority (D), as stated before, makes up about 34% of the adopting public and would be one of two groups who represent the largest adoption percentage; however, this is not the most correct choice. The laggards (E) represent anywhere from 5 to 16% of the adopting public, if they adopt at all. This is an incorrect choice.