Marketing MCQ Marketing Chapter 8 Suppose that you are using the naïve forecasting method with trend to forecast sales. If sales have been increasing by 40% per month, and this month's sales amounted to $1200, what would your forecast be for next month?

Suppose that you are using the naïve forecasting method with trend to forecast sales. If sales have been increasing by 40% per month, and this month's sales amounted to $1200, what would your forecast be for next month?

Marketing Chapter 8

Suppose that you are using the naïve forecasting method with trend to forecast sales. If sales have been increasing by 40% per month, and this month's sales amounted to $1200, what would your forecast be for next month?

a) $1200
b) $ 480
c) $1680
d) $ 720
e) $1600

Answer: c) $1680

1200 - (.4 * 1200) = 1200 - 480 = 720
1200 + 480 = 1680

Marketing MCQ

Suppose that you are using the naïve forecasting method with trend to forecast sales. If sales have been increasing by 40% per month, and this month's sales amounted to $1200, what would your forecast be for next month?

Suppose that you are using the naïve forecasting method with trend to forecast sales. If sales have been increasing by 40% per month, and this month's sales amounted to $1200, what would your forecast be for next month?

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