When is exponential smoothing equivalent to the "naïve" approach to forecasting? Marketing Chapter 8 When is exponential smoothing equivalent to the "naïve" approach to forecasting? a) When the smoothing constant is chosen randomly b) a = 0 c) a = 1 d) a = .5 e) When next month's forecast equals this month's forecast Answer: c) a = 1 Learn More : Share this Share on FacebookTweet on TwitterPlus on Google+