Which of the following forecasting methods is most likely to be implemented to change an existing quantitative forecast to account for a new competitor in the marketplace?

Which of the following forecasting methods is most likely to be implemented to change an existing quantitative forecast to account for a new competitor in the marketplace?



a) Market research
b) Executive opinion
c) Delphi method
d) Naïve method
e) Gamma method


Answer: b) Executive opinion


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