Every month, Dr. Combahee takes her staff to lunch and asks them to share patients' comments and concerns. Dr. Combahee uses the lunches as an informal marketing research effort intended primarily to
A. provide a link between herself and her profession.
B. help her understand the needs of her customers.
C. monitor her competitors.
D. decrease the uncertainty associated with decision making.
E. improve profitability.
Answer: B. help her understand the needs of her customers