If a researcher wishes to have a 95% confidence interval, he or she should use a z value of: Marketing If a researcher wishes to have a 95% confidence interval, he or she should use a z value of: A) ±95 B) 95% C) 1.96 D) 2.58 E) 1.64 Answer: c Learn More : Share this Share on FacebookTweet on TwitterPlus on Google+