McDonald's introduced a Favorites Under 400 Calorie Menu as part of an attempt to reverse the perception that McDonald's sells only unhealthy food. Suppose that McDonald's, as a follow-up, collects and analyzes social media posts from Facebook, Twitter, and similar sites, hoping to understand whether or not consumer perceptions are improving. This would be an example of
A. quantitative research.
B. an online focus group.
C. sentiment mining.
D. neuromarketing.
E. an experiment.
Answer: C. sentiment mining.
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Marketing
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