Political consultants have been using marketing research for decades to help their candidates understand

Political consultants have been using marketing research for decades to help their candidates understand 



A. who makes up the voting public and how to reach them.

B. what ethical lapses they can get away with.

C. which consumers spend the most money.

D. how large their campaign signs should be.

E. how to buy the votes they need.


Answer: A. who makes up the voting public and how to reach them


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