Selling products that are not in demand in all world markets, such as hand-powered washing machines for use in countries where electricity is not universally available, represents an international marketing strategy focusing on

Selling products that are not in demand in all world markets, such as hand-powered washing machines for use in countries where electricity is not universally available, represents an international marketing strategy focusing on


a. internationalization.
b. culturalization.
c. nationalization.
d. globalization.
e. customization.


Answer: e


Learn More :

Marketing Chapter 9

Learn More Multiple Choice Question :