Wanda and Jim are working on a research project to anticipate customer attitudes toward a proposed new-product line for their company. They have worked with the marketing manager to determine the answers that are needed, and have created a detailed design of the project. Their next logical step will be to
A. develop a budget.
B. begin to collect data.
C. summarize their preliminary conclusions to present to managers.
D. begin recommending changes to the new-product line based on ideas developed in the design phase.
E. analyze the data.
Answer: B. begin to collect data.
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