Which of the following is a disadvantage of licensing and franchising?
a. High development costs
b. High risk in overseas expansion
c. Little control over marketing
d. Creation of a monopoly
Answer: c. Little control over marketing
Which of the following is a disadvantage of licensing and franchising?
a. High development costs
b. High risk in overseas expansion
c. Little control over marketing
d. Creation of a monopoly
Answer: c. Little control over marketing