A computer manufacturer is attempting to increase the customer value associated with purchases of its products. Which of the following might be a way to achieve this increase in value?
a. Reduce price.
b. Increase technical support for customers.
c. Increase warranty coverage.
d. Offer free shipping.
e. Any of the above, depending on the needs of the target market.
Answer: e. Any of the above, depending on the needs of the target market.